Affordable bath solutions major Johnson Pedder, a brand owned by Roca Group, has registered a 100% rebound rate despite limitations set by Covid-19 and the subsequent lockdown. The company has attributed the growth to its hygiene-focused product expansion as well as digital initiatives for customers.
“It has been a surreal experience for us to take Johnson Pedder brand to new heights. The brand has already, in July registered a 100% rebound rate despite all the limitations that were set by Covid-19 and the subsequent lockdown, a first for a brand in this segment. This performance can be accredited to our consumer-driven approach, whether it is launching hygiene-focused products or connecting with our consumers over multiple digital platforms to keep them updated and engaged,” K E Ranganathan, MD, Johnson Pedder said in a press release.
“Already the brand has established itself very well in the South and North market and we plan to aggressively expand our presence across the East and West regions as well. During the calendar year 2019, the Johnson Pedder brand registered an impressive sales growth of 104% over the year 2018. This doubling of sales happened thru focused approach on product and market expansion,” he added.
According to Ranganathan, the company registered a growth of 18% in the first quarter (Jan-Mar) of 2020. It expanded its product portfolio by launching five countertop basins, two “exclusive” single piece WCs, a new category of self riming basins, and a faucet range Deus in the first half (Jan to Jun) of 2020. The company has recently launched its new ranges of hygiene-focused products such as the Nexus Max, an anti-bacterial polymer cistern and elbow faucets with long handles to reduce the spread of germs. “All product launches were conducted extravagantly over digital platforms, a first for a brand in this segment.”