Tiles major Asian Granito India Ltd (AGIL) has launched AGL Export House at Wankaner in Morbi, Gujarat. The 15,000-sft centre will display over 3,000 tile, sanitaryware, and bath fittings in varied sizes, designs and finishes for the trade partners across the globe.
The company has set a target to increase its retail touchpoints to over 10,000 from 6,500 currently, exclusive showrooms to more than 500 from 300-plus presently and 13 company-owned display centres across the country.
“Morbi is India’s hub for ceramic tiles and sanitaryware accounting for more than 70% of the country’s total production with over 1000 manufacturing units in the zone. Trade partners and business community across the globe regularly visit here for the business and trade and hence it was evident for us to have our presence here. This will be one of our biggest showrooms in the country’s biggest tiles cluster of Morbi. The showroom will have the exclusive and elegant range of products, including, ceramic floor, digital wall, vitrified, parking, porcelain, glazed vitrified, outdoor, natural marble, composite marble, Quartz, etc under one roof. The showroom will also house our recently launched sanitaryware and bathware range, including faucets,” Kamlesh Patel, the company’s chairman and managing director has said.
“Trusted for reliability, adaptability and innovation, our company has created a strong brand identity for ‘Make in India’ products and able to achieve global recognition with exports to 100-plus countries,” he added.
AGIL’s managing director Mukesh Patel said, “Asian Granito is the largest exporter among organised players from India. The company currently exports to 100-plus countries and looking to expand its international presence.”
Prafulla Gattani, executive director at AGL Global Trade Pvt Ltd, said, “Despite challenges of Covid, demand from international markets have remained strong and injected fresh blood in the Indian ceramic industry. Exports during the past three months have doubled and are constantly increasing due to the ongoing spat between USA and China. Anti-China sentiments and reduction in the gas prices are likely to be game-changer for the Indian ceramic industry from an export perspective.”