In a bid to deepen the public awareness around the usage of toilets, sanitaryware major Roca has launched #GoRight digital campaign to mark World Toilet Day.

“Given the current scenario, hygiene and sanitization are of paramount importance to lead a healthy and safe lifestyle. As we all practice these new normal norms, it is equally important to maintain a clean and safe toilet space to avoid any microbial infection or transmission. Our campaign #GoRight on World Toilet Day urges people to drive the social change and encourage individuals to keep the toilet area clean and safe to keep ourselves and our loved ones safe from any viral and bacterial infection,” KE Ranganathan, managing director at Roca Parryware has said.