• Home
  • Realty
    • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • Videos
    • India Kitchen Congress
    • Conversations
  • Services
  • Contact Us
Log In

Submit a Video
User Panel Banner
Log In

  • Home
  • Realty
    • Realty Commercial
    • Realty Residential
    • Realty Retail
  • Management
  • IKC
    • Awards
    • Report 2019
    • Gallery
  • Videos
    • India Kitchen Congress
    • Conversations
  • Services
  • Contact Us
Home*Greenply is Partnering Lucknow Super Giants for IPL 2022
Greenply is partnering Lucknow Super Giants for IPL 2022

Greenply is Partnering Lucknow Super Giants for IPL 2022

  • April 1, 2022
  • 0 comments
  • Deepak Gupta
  • Posted in *
  • 0
  • Tweet
  • Share 0
  • +1
  • LinkedIn 0

Kolkata-based plywood major Greenply Industries is partnering the Lucknow Super Giants for IPL 2022. The company has tied up with the first ever IPL franchise from Uttar Pradesh as Associate Partner. Through this partnership Greenply will target the state’s consumers of interior infrastructure solutions including plywood, decorative veneers, flush doors, etc.

Uttar Pradesh has the highest 5-year CAGR growth projections for a state, and is the second largest plywood market by value as per industry estimates. The government aims to take the state’s economy to $1 trillion within five years, from the present $285 billion (Rs 21.74 lakh, estimated for 2021-22). Greenply, which is a leader in the plywood and veneer segment, is targeting this state as a key market for its future growth. In fact it plans to invest over Rs 200 crore in the state for new manufacturing infrastructure.

While speaking at the launch of the partnership at Lucknow, the company’s chairman and managing director Rajesh Mittal (left in image, with jt managing director Manoj Tulsian) explained why Greenply is partnering Lucknow Super Giants for IPL 2022. “There has been a dynamic shift in the consumer pattern towards branded products, and hence we see a lot of growth potential in the Uttar Pradesh market. Uttar Pradesh is an ideal investment destination for us as, even in the current scenario, this market is the third largest value contributor towards our business.”

As part of the partnership, players and officials of Lucknow Super Giants will sport the Greenply logo on the right side chest of their official match day jersey. The logo will also be prominently visible during on-ground matches of the franchise. Greenply’s marketing team has devised several initiatives to amplify the partnership and foster engagement with the audience of the state. Among them is the special anthem song ‘jalwa dikhega’that encapsulates the spirit of the game and invokes the regional pride of Uttar Pradesh. Another is a series of flash mob activations planned across five cities of Uttar Pradesh – Agra, Lucknow, Varanasi, Ghaziabad and Kanpur – to  bring the Greenply brand closer to cricket lovers. Yet another initiative is an online game for the trade and influencer partners to generate more engagement.

Greenply’s joint managing director and CEO Manoj Tulsian states that Uttar Pradesh being a key market, the company expects the association to create a significant and positive impact amongst its target consumers. “India is a cricket frenzy nation, and this partnership will help us build high brand recall and reach amongst our target audience. We look forward to a very successful season for both the brands.”

ALSO READ
How Computer Vision is Innovating Building Materials Biz

Greenply’s upcoming investments in Uttar Pradesh include an owned manufacturing unit at Sandila Industrial Area in Hardoi; besides one unit in Hapur and two in Bareilly through partnerships. Together these units will accord the company a production capacity of 31 million sqm per annum and additional revenues of over Rs 550 crore, besides providing employment to nearly 1,600 skilled and unskilled persons. The company clocked a turnover of Rs 1,024 crore during FY 2020-21.

ALSO READ
AGL is Raising Rs 500 for Mega Expansion

 

Related Posts

India is a key market for investment, growth: Roca
0 comments
*

India is a Key Market for Investment, Growth: Roca

Truflo is Manufacturing Water Tanks
0 comments
*

Pipes Maker Truflo is Manufacturing Water Tanks Now

the quest for net zero: the Roca way
0 comments
*

Quest for Net Zero: The Roca Way

AGL is raising Rs 500cr for mega expansion

AGL is Raising Rs 500cr for Mega Expansion

  • March 28, 2022
  • 0 comments
the quest for net zero: the Roca way

Quest for Net Zero: The Roca Way

  • April 15, 2022
  • 0 comments

Share this

About author

Deepak Gupta

Related Posts

India is a key market for investment, growth: Roca
0 comments
*

India is a Key Market for Investment, Growth: Roca

Truflo is Manufacturing Water Tanks
0 comments
*

Pipes Maker Truflo is Manufacturing Water Tanks Now

the quest for net zero: the Roca way
0 comments
*

Quest for Net Zero: The Roca Way

AGL is raising Rs 500cr for mega expansion
0 comments
*

AGL is Raising Rs 500cr for Mega Expansion

Do not miss

India is a key market for investment, growth: Roca
0 comments
*

India is a Key Market for Investment, Growth: Roca

  • About us
  • Contact Us
  • Privacy Policy
  • About Channel Offers
Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Subject

Your Message

Got a hot tip? Send it to us!

Your Name (required)

Your Email (required)

Video URL

Attach Video

Category
SportNewsTechMusic

Your Message