Channel Offers is a lead generation platform developed by Sourcing Hardware for attracting dealership and distributorship inquiries, from qualified channel partners in the building products & home improvement sector and other investors.
Brand owners publish a trade profile on their exclusive channel offer page at https://sourcinghardware.net/channel-offers/
Channel partners and investors who are interested in taking up a new dealership or distributorship ‘apply’ for the offer by filling up a form.
The application for channel partnership is directly emailed to the brand owner, and not to other parties.
Brand owner gets in touch with the channel partner directly for further discussion.
Channel Offers are applied to by readers of Sourcing Hardware magazine and visitors of the website www.sourcinghardware.net, India’s largest and longest-serving business media for the building products and home improvement sectors.
The offers are seen by pre-qualified readers, who are already operating in the industry or are keen to invest.
By clicking the ‘Apply Now’ button on the Channel Offer page, readers indicate that they have found the offer of interest and would like to be contacted for further discussion.
Channel Offers are promoted through the weekly Sourcing Hardware e-newsletter, Whatsapp broadcasts, social media promotions, as well as through the bi-monthly magazine.
Product inquiry is for a type of product, where the inquirer asks for product specifications, price quotation, and delivery schedule. This inquiry is usually generated on an e-commerce platform when the inquirer has a specific requirement.
A Channel Offer application is the show of interest in becoming a dealer or distributor. The application comes after the Channel Offer has been viewed at the Sourcing Hardware website, and the inquirer is impressed by the brand owner’s claims regarding establishment, product ranges, specifications, production facilities, dealer policy, etc.
A Channel Offer application is generated from the Sourcing Hardware website. When an interested party fills up the form and applies, a mail is sent to the respective brand owner. Copy of that mail is received by Sourcing Hardware team.
The Sourcing Hardware team talks to the inquirer to verify if the application has been made genuinely. Contact details provided in the application are also verified. Then Sourcing Hardware team sends a confirmation mail to brand owner, and advises the brand owner to contact the inquirer at the earliest.
Channel Offers are an invitation by brand owners to potential partners, to enter into a mutually beneficial and long term relationship. It is a show of interest from brand owners who are seeking dealers and distributors in unrepresented areas.
When you apply for a Channel Offer, it is assumed that you have studied the profile of the brand owner and are sure that there is a match of interest. Your application is therefore taken seriously.
Besides, when the introduction has been done through a neutral platform, it’s a win-win for both parties.
After you have applied for a Channel Offer, Sourcing Hardware sends a mail directly to the person who is concerned with dealer development at the brand owning company. Your contact details are included in the mail. You will also get a corresponding mail from Sourcing Hardware.
The brand owner will likely contact you directly. If the brand owner is based in a distant location, they will pass on your application to a team member closest to your location, and in that case their response may take some time.
Channel Offers helps you develop your business by identifying long term partnership offers. Therefore, you can apply for as many offers as you may require for your business.
Each application is directed to a specific brand. Therefore, if you wish to become a dealer or distributor of many companies/brands, you will have to apply to each of them separately.