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Crafting an Experiential Store

Being inspiring, consultative, engaging and entertaining are becoming the new normal in retail environments where brands try to stay appealing and relevant to today’s consumer By Surender Gnanaolivu It is a known fact that retail today has evolved from a ‘transactional’ service to an ‘experiential’ one. In a world of multi-channel shopping choices, brands need to

  • November 22, 2019
  • 7
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Usha Ropes in South Indian Actress Keerthy Suresh

Consumer durables major Usha International has roped in south Indian cine actress Keerthy Suresh as its brand ambassador. The 27-year old actor who won the National Film Award for Best Actress in 2018, for her portrayal of actress Savitri in the biopic Mahanati. Keerthy is regularly seen in Tamil, Malayalam, and Telugu films. She will

  • November 20, 2019
  • 21
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Havells Unveils Freshia Air Purifier

Fast-moving electrical goods (FMEG) major Havells has introduced its latest range of air purifiers, Freshia. According to the company, Freshia is equipped with an “innovative” nine-stage filtration process to eliminate airborne pollutants as small as 0.3 microns and capture pollutants up to 99.99%. “Keeping pace with changing times and evolving needs, Havells has always strived

  • November 19, 2019
  • 34
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Govt to Invest 100 lakh Crore on Infrastructure

Prime Minister Narendra Modi has said that the government will invest a massive Rs 100 lakh crore on developing modern infrastructure, which will aid in nearly doubling the size of the domestic economy to $5 trillion in the next five years. According to Modi, reforms will continue to be ushered in to help India break

  • November 19, 2019
  • 22
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Setting a New Skilling Standard

Team India finishes at 13th position at Worldskills 2019, which has been dubbed as ‘Olympics of Skills’. Over 1,350 participants from 63 nations competed in 56 skills and trades. Blazing a trail of glory for the country at the global skill stage, the Indian team finished with the best-ever performance at the WorldSkills international competition

  • November 18, 2019
  • 34
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HIL’s Q2 Revenue, Profitability Surge

Fibre cement roofing giant HIL Ltd, part of the $ $2.5 billion CK Birla Group, has announced the financial results for the quarter ending September 30, 2019. The company reports growth in revenues by 42% to Rs 586 crore in Q2 FY20 as against Rs 413 crore over the same quarter of FY19.   “Despite an environment

  • November 15, 2019
  • 21
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AO Smith Launches HeatBot Water Heater

Water heater major AO Smith has launched HeatBot that comes with a smart timer (Auto-On and Auto-Off), energy meter, and a wireless remote. The new water heater is also equipped with blue diamond glass lining to offer two times the higher corrosion resistance and an advanced PUF technology for BEE 5 Star rated energy efficiency.

  • November 14, 2019
  • 44
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How Realty Reacted to Modi Govt’s Rs 25,000 Cr Bailout Package

In a significant move aimed at bringing relief to homebuyers and realty players, the Modi government has announced constitution of a Rs 25,000 crore Alternative Investment Fund (AIF) for reviving 1,600 stalled projects, mainly in the affordable and middle-income categories. These monies will be pumped in jointly by the government, Life Insurance Corporation of India

  • November 14, 2019
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