Small and medium enterprises often find it challenging to develop content for digital marketing campaigns. Here are 10 ways of writing b2b content that channel partners and influencers will find worth reading. #1 Launch of New Brand, Product Category If you’ve recently launched a new brand, or expanded into a new product category, talk about
Duravit India Pvt Ltd, subsidiary of German sanitaryware major Duravit AG, has introduced the smart classroom at Shri LD Patel Vidhyavihar in Gujarat’s Moraj village. This is the company’s third such project under its Corporate Social Responsibility (CSR), ‘The Smart Class Program’. It is also in the process of upgrading another school, Tarapur Sarvajanik High
The Micro, Small & Medium Enterprises (MSME) sector is the backbone of the country’s economy. The sector contributes 29% of the GDP, 50% of export and employ 11.10 crore people of India. What will be the financial implications of the coronavirus disease (COVID-19) on the vital sector, and how is the MSME-focused Prest Loans placed
Tiles major Orient Bell Tiles Ltd has drawn up various tactical and strategic steps to fight against the novel coronavirus. Here is the first-person account of the company’s chief marketing officer Alok Agrawal: It is a very premature to state how business is being hit due to COVID-19. We will be adapting by the day.
Global furniture fittings major Hettich group has clocked €1.1 billion turnovers in 2019, an increase of 3.2% over 2018. The company generated 72% of its sales from overseas market. It invested over € 100 million worldwide last year. Also, the company is betting big on its “innovative” product platforms: the AvanTech YOU drawer platform and
In a move aimed at social distancing to protect the workforce from COVID-19 pandemic, the country cement major Dalmia Cement (Bharat) Ltd has suspended cement production across its plant locations in the country. The company operates across nine states and 12 manufacturing units with a combined annual capacity of 26.5 million tonnes. “We are acutely aware of
After the Reserve Bank of India (RBI) swung into action to preserve financial stability by announcing a slew of extra-ordinary measures on Friday, here is how the domestic real estate and allied sector reacted: Mohit Goel, CEO, Omaxe Ltd: While the RBI’s move involving cut in the repo, reverse repo, CRR and SLR and thereby