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HomeNewsIn Focus

In Focus

Hindware,super-premium brand Alchymi
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In FocusNews

Hindware Redefines Brand Identity; Unveils Super-premium Alchymi

 Hindware’s re-positioning as an expert brand is aimed at being a companion to consumers on their bathroom design journey. Hindware has redefined its brand identity with a new promise – start with the expert – and a new azure symbol of expertise ‘HW’. The company has also unveiled its super-premium brand Alchymi, curated by India’s

  • July 29, 2017
  • 682
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In FocusUncategorized

Kolf to Offer 50 Safex Dealerships in Tier II & III Cities

The company, Kolf International, will use the existing channel to expand its dealer base Architectural hardware supplier Kolf International is expanding its dealer network. “This year we are looking at tier II and tier III cities. We will offer 50-60 dealerships this year, with a focus on the southern and western markets,” shares Sanjay Gupta,

  • April 21, 2017
  • 346
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In Focus

HSIL Launches First Premiere Store in Bengaluru

Plans to open a dozen more Hindware Premiere Stores across India by end of 2017 HSIL Limited has launched a new format for displaying its Hindware products. It recently inaugurated the first of its kind Hindware Premiere Store at Bengaluru. Set up in collaboration with channel partner Katta Ceramics, the outlet is located on Lalbagh

  • April 19, 2017
  • 199
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In FocusNews

Parryware Opens First Display Studio; to Consolidate Dealer & Distributor Network

Roca Parryware is taking an array of initiatives to increase its reach in the market and improve the buying experience for its customers, in a bid to retain its lead position Parryware, the flagship brand of sanitaryware major Roca Bathroom Products Pvt Ltd, is taking customer buying experience to the next level. Having made several

  • March 15, 2017
  • 242
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In FocusNews

Global Desi in the Making

Jaquar aims to join the league of global bathing fitting leaders Indian bath fittings market leader Jaquar Group has expanded its footprint in south Asia with the recent acquisition of South Korean company Joeyforlife. In July this year Jaquar acquired a 51% stake in Joeyforlife, a maker of luxury shower systems, at an investment of

  • March 9, 2017
  • 187
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In FocusNews

Aiming for Wall to Wall Coverage

In Addition To Launching New Trendy Collections Every Year Marshalls Wallcoverings Has Also Forayed Into Digital Wallpaper. The Company Has Invested In Building Up Its Online Presence And Is Poised For Steady Growth Through Offline As Well As Online Sales. In an exclusive interaction with Sourcing Hardware, Marshalls director Karan Sharma commented, “The Indian wallpaper

  • March 9, 2017
  • 119
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In FocusNews

A Tale of Synergy

While on one hand Cera will give space to ISVEA at its Cera Style Studio, on the other hand ISVEA has plans to take Cera’s products to European markets As premium home solutions brand Cera launched Italian luxury sanitaryware ISVEA in India this April, both the companies celebrated a win-win situation. Cera’s chairman and managing

  • March 4, 2017
  • 117
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In FocusNews

Fima Carlo Frattini Enters India through JV with JAL

The joint venture is in no hurry and will expand its dealer network selectively, focusing mainly on exclusive showrooms at premium locations in metros and tier-I cities Having forayed into the Indian market September last year, Fima Carlo Frattini, the Italian bath fittings manufacturer, is looking to strengthen its network. Unlike some of the other

  • March 4, 2017
  • 656
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In FocusNews

Häfele to Add Iconic Stores

The company is gearing up for increased presence via franchise stores for its bath fittings ranges; opens its second Iconic showroom in Delhi Architectural hardware, furniture and kitchen fittings major Hafele is increasing its focus on north India especially for its bath fittings range. The company recently opened its second Iconic sanitary store at Lajpat

  • March 4, 2017
  • 160
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In FocusNews

Sugatsune to Focus on Distribution Network

Having come up with its first showroom in Mumbai, the Japanese major is currently focusing on the western markets The year 2015 has been quite eventful for Tokyo-headquartered furniture fittings, architectural and decorative hardware major Sugatsune Kogyo Co Ltd. While on one hand it celebrated its 85th anniversary and opened its second logistics centre in

  • March 4, 2017
  • 307
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