Samir Patel, CEO – Arancia Kuchen, has the pulse of the market. He says that the market is fast shifting into the hands of millennials, who are known to be research-oriented and have hyper-access to information. “We have to keep them interested by offering the best products and great experiences,” he says. In an exclusive
Arancia Kuchen has launched Anti Kratzen range, which is engineered for scratch resistance, stain resistance and high temperature resistance. The range has various patterns and designs including solid colours, wood grain patterns and abstract designs. With high-performing coating layers, the range adds durability to the furniture. Eco-friendly and easy-to-clean, the Anti Kratzen range can be
Stores are sensory organs of brand owners, their eyes and ears. With this understanding, market leaders are coming up with varied formats — multi-brand outlets, exclusive showrooms, experience centres, franchises — to not only strengthen their distribution network, but also to bring their service-cum-solutions driven offerings closer to the customers. Sourcing Hardware spoke to Arancia
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![Anti-Scratch Surfaces]({"jaw_blog-16_9-small":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2019\/05\/AAK-1503-170x95.jpg","width":170},"jaw_blog-16_9-middle":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2019\/05\/AAK-1503-270x152.jpg","width":270},"jaw_blog-16_9":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2019\/05\/AAK-1503-475x267.jpg","width":475},"jaw_blog-16_9-big":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2019\/05\/AAK-1503-878x494.jpg","width":878}})
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