Sanitaryware major CERA has completed its premium portfolio with the introduction of the Senator range. The company’s vice chairperson Deepshikha Khaitan recently launched the premium range in Ahmedabad in the presence of trade associates invited from across India. CERA now has bath solutions for all segments – mid, upper and premium. Briefing the media at
Stores are sensory organs of brand owners, their eyes and ears. With this understanding, market leaders are coming up with varied formats — multi-brand outlets, exclusive showrooms, experience centres, franchises — to not only strengthen their distribution network, but also to bring their service-cum-solutions driven offerings closer to the customers. Sourcing Hardware spoke to Arancia
With government’s thrust on affordable housing and smart cities, CERA hopes for higher growth in coming quarters. Home solutions provider CERA has taken the lead in passing on benefits accruing due to rationalisation of taxes on faucets following the implementation of GST to customers, by reducing the MRP of faucets. “We are happy to announce
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