![Crompton’s Entry into Built-in Appliances]({"jaw_blog-16_9-small":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2022\/08\/4K5B9073-2-170x95.jpg","width":170},"jaw_blog-16_9-middle":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2022\/08\/4K5B9073-2-270x152.jpg","width":270},"jaw_blog-16_9":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2022\/08\/4K5B9073-2-475x267.jpg","width":475},"jaw_blog-16_9-big":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2022\/08\/4K5B9073-2-878x494.jpg","width":878},"large":{"file":"https:\/\/sourcinghardware.net\/wp-content\/uploads\/2022\/08\/4K5B9073-2-2500x1406.jpg","width":2500}})
Crompton’s Entry into Built-in Appliances will be Disruptive, Here’s Why
Crompton Greaves’ foray into the built-in category is directed at the premium segment of the Rs 2,200 crore market. The company’s vice president for new business Nitesh Mathur tells me that this space is under-served to the extent of 40 per cent, and Crompton aims to fulfil several unmet needs of customers. He says that
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