VitrA Eyes Top 3 Slot in India, Invests in Brand Building
The Turkish sanitaryware major is laying the foundation for future growth by strengthening its distribution network while increasing visibility through BTL activities Having entered the Indian market through a distribution agreement with Kajaria Ceramics in 2011, Turkish sanitaryware and bath fittings brand VitrA – part of Eczacibasi Group – is fortifying its presence by establishing