Marketers need to Facilitate Customer Journey from Functional to the Emotional Plane: Anirban Mukhuti
Anirban Mukhuti, head of marketing at construction materials major Saint-Gobain Gyproc, offers a magisterial assessment of the evolving marketing landscape as a fallout of Covid-19 pandemic. This interview is a part of Sourcing Hardware’s #MarketingLeadershipSeries, wherein our editors check-in on select CMOs from the Building Products and Home Improvement (BPHI) industry, to understand how they are reimagining