Marketing

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Marketers need to Facilitate Customer Journey from Functional to the Emotional Plane: Anirban Mukhuti

Anirban Mukhuti, head of marketing at construction materials major Saint-Gobain Gyproc, offers a magisterial assessment of the evolving marketing landscape as a fallout of Covid-19 pandemic. This interview is a part of Sourcing Hardware’s #MarketingLeadershipSeries, wherein our editors check-in on select CMOs from the Building Products and Home Improvement (BPHI) industry, to understand how they are reimagining

  • October 3, 2020
  • 95
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Marketing Leadership: Brand Empathy is the Most Valuable Asset a CMO Can Create in Unprecedented Times, Fenesta Mktg Head Susmita Nag

Susmita Nag, head of marketing at windows and doors major Fenesta, discusses how marketing leaders should evolve so they can respond to pandemic implications. This interview is a part of Sourcing Hardware’s #MarketingLeadershipSeries, wherein the editors check-in on select Chief Marketing Officers (CMOs) from the Building Products and Home Improvement (BPHI) industry, to understand how

  • September 18, 2020
  • 178