Bathroom fittings major Roca Bathroom Products has become a case study in crisis management. ‘Leadership – Roca Parryware Navigates the Pandemic’ shows how the company’s leadership navigated the crisis with grit and eventually rebounded. Surviving the Pandemic When the Indian government announced a nationwide lockdown on March 23, 2020, the Roca India management was ready.
In an interview with Sourcing Hardware, he explains how retailers can achieve excellence in a rapidly changing landscape. He also ranks ‘brand alliance’ and ‘customer experience’ as the most essential ingredients for retail leadership. Sourcing Hardware is the business media for the building products and home improvement industry. What should be the vision of retailers who
PARRYWARE has introduced a new range of water heaters with digital temperature display. The appliance is available in instant and storage versions, in 1-50 litre capacity. Four safety protection features include dry heating cut-off, thermal cut-off, electric leakage insulation, and high hydraulic pressure release. The product is backed by a 7-year warranty on the inner
Bathroom products major Parryware has forayed into the household plumbing pipe segment. It has introduced cPVC pipes and fittings, which are used for potable hot and cold water distribution systems. To begin with, the company will roll out its range in south India where it has a strong foothold. Parryware is the flagship brand of
Leading bathroom products manufacturer Parryware has recently introduced three new colours to its popular ‘Colours Story’ range. According to the company, in-depth research and analysis of colour preferences across markets was undertaken to finally select the new shades. Moving beyond the conventional colours available in the market, the new trendy colours introduced for the season
In 2006 it was a perfect strategic move by Roca, the global leader in bathroom solutions that will celebrate its centenary next year, to acquire market leader and Indian legacy brand Parryware. But in business, landscapes can change dramatically and leadership status can be ephemeral. Parryware, the top-of-the-mind recall brand in its category, is coping
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