A new TV commercial from Dr Fixit, Pidilite’s waterproofing brand, features acting legend Amitabh Bachchan and an interesting set of aquatic creatures. The TVC urges homeowners to avoid taking a shortcut while constructing their new home and engage in ‘total waterproofing’ with Dr Fixit, to avoid future costs and damage to their homes. The TVC,
Pidilite Industries Ltd.
Construction chemicals major Dr Fixit has launched building envelope solutions for roof and walls, for better thermal insulation of buildings. With this launch, the brand seeks to strengthen its low-energy consumption systems and spearhead the propagation of modern solutions against conventional approaches. “Our endeavour has always been to delight stakeholders with innovative and relevant technology