German sanitaryware and bath fittings behemoth Duravit, and homegrown paints major Shalimar Paints have emerged as cheerleaders for environmental sustainability in their respective fields. Both have been driving their businesses by designing and rolling out eco-friendly products: Duravit’s water-efficient range and Shalimar’s low Volatile Organic Compound (VOC) emitting paints are at the frontline of ‘green’