How Shalimar Paints is Inculcating Green Values in Business
Homegrown paints major Shalimar Paints has emerged as a cheerleader for environmental sustainability in its industry. The company has been driving its business by rolling out eco-friendly product: low Volatile Organic Compound (VOC) emitting paints that are at the frontline of ‘green’ deals for customers. SH spoke to the company’s vice president for growth, strategy