Being inspiring, consultative, engaging and entertaining are becoming the new normal in retail environments where brands try to stay appealing and relevant to today’s consumer By Surender Gnanaolivu It is a known fact that retail today has evolved from a ‘transactional’ service to an ‘experiential’ one. In a world of multi-channel shopping choices, brands need to
Tiles titan Somany Ceramics Ltd has introduced its French Collection of bath fittings in the premium segment, in a bid to strengthen its position in the product platform vis-a-vis seasoned players. “The launch of this collection reiterates our promise of bringing the most fascinating and technologically advanced products for our valued customers in India. The
By Mrinmoy Bhattacharjee Tiles titan Somany Ceramics Ltd wants to clock 30-40% growth in its newly set up sanitaryware business in the next year. The company also aims to aggressively expand its dealer network for the sanitaryware product segment, besides adding retail and experience outlets across the country. All these initiatives are part of Somany’s
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