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HomeTag: Surender Gnanaolivu

Surender Gnanaolivu

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Crafting an Experiential Store

Being inspiring, consultative, engaging and entertaining are becoming the new normal in retail environments where brands try to stay appealing and relevant to today’s consumer By Surender Gnanaolivu It is a known fact that retail today has evolved from a ‘transactional’ service to an ‘experiential’ one. In a world of multi-channel shopping choices, brands need to

  • November 22, 2019
  • 149
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