Japanese building materials behemoth Lixil Group Corporation is deploying the oft overlooked ‘design’ strategy to conquer India’s bottom-of-the-pyramid market, which has been lately triggered by the Swachh Bharat Abhiyan. The company is supplying the India-specific Sato series of twin-pit Pour-Flush (TPPF) latrine that uses a V-trap to connect the Twin Pits to make switching between