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Vernacular Content is Driving Growth of Women Users in India: Momspresso’s Vishal Gupta
Regional language content creation platforms targeted at women, like Momspresso.com, are turning out to be a goldmine for smart marketers. With over 330 million women in India expected to be on the Internet by 2021, engagement with customers in the vernacular is going to be the done-thing going forward. Co-founder Vishal Gupta analyses Momspresso.com’s user