The Florida-Based Doors Major Will Ramp Up Its Retail Presence In India And Target Tier-II & III Cities
Having established its presence in the B2B space, the US-based membrane door manufacturer Masonite is now looking to strengthen its B2C presence in India. The company also wants to replicate the top-of-the-mind recall that it enjoys in the B2B segment, in the end consumers’ mind. Besides promoting through print, hoardings and various other BTL activities