In a strategic move to deepen its presence in construction chemicals, BirlaNu, part of the multi-billion-dollar CKA Birla Group, has acquired Clean Coats Pvt Ltd for about ₹120 cr. The acquisition strengthens BirlaNu’s specialty portfolio with advanced coatings, waterproofing, and surface-protection systems, reinforcing its ambition to become a comprehensive provider of high-performance building solutions.
Expanding a Specialised Portfolio
Established in 1999, Clean Coats has built a strong reputation in surface-protection systems and high-performance coatings. Its portfolio includes epoxy and polyurethane coatings, anti-corrosion linings, industrial flooring systems, waterproofing, and food-grade protective coatings.
Serving demanding sectors such as industrial, oil & gas, and water management, Clean Coats operates across India and exports to more than 27 countries. The company’s in-house R&D and application-development centre is recognised for formulation excellence and on-ground technical expertise.
By integrating Clean Coats into its fold, BirlaNu gains a technology-rich platform that complements its existing strengths in waterproofing, adhesives, admixtures, and sealants.
“The acquisition of Clean Coats is a strategic step in strengthening BirlaNu’s portfolio in specialty construction chemicals and high-performance coatings,” said Avanti Birla, president, BirlaNu. “This transaction combines Clean Coats’ technical expertise and export presence with BirlaNu’s brand equity, reach, and execution scale. Together we aim to reinforce leadership in advanced solutions for infrastructure and industrial applications while expanding our retail footprint.”
Aligned with a ₹1,300-cr Growth Plan
The Clean Coats acquisition fits into BirlaNu’s roadmap to double its portfolio within three years, backed by an investment outlay exceeding ₹1,300 cr.
Akshat Seth, managing director & CEO, explained, “Clean Coats enables us to serve a broader spectrum of customers — from infrastructure and industrial clients to retail homeowners — under one integrated, specialised construction-chemicals platform. It’s a step toward building an end-to-end ecosystem that delivers sustainable innovation and long-term value creation.”
This move positions BirlaNu to accelerate growth in the high-value construction-chemicals market, which is expected to expand at double-digit rates through the next decade, fuelled by infrastructure investment, real-estate growth, and the drive for material durability.
Reimagining how India Builds
The deal is part of BirlaNu’s broader transformation from a product-centric manufacturer to a solutions-driven, innovation-led brand. Over the past few years, it has built a diversified presence across pipes, putty, roofing, walls, and flooring, with sustainability and design thinking at the core of each vertical.
Clean Coats’ advanced formulations, export network, and technical expertise will help BirlaNu expand its reach into global markets and strengthen its innovation pipeline. The combined portfolio offers customers — from industrial contractors to homeowners — a seamless set of solutions across surface protection, waterproofing, and construction performance.
Industry observers view this acquisition as a signal of consolidation in India’s construction-chemicals landscape, where companies are seeking technology-driven capabilities to gain faster scale and differentiation.
BirlaNu’s Expanding Footprint
Formerly known as HIL Limited, BirlaNu has in recent years diversified from its legacy building materials portfolio into a wider spectrum of construction solutions, spanning pipes, roofing, putty, walls, floors, and construction chemicals. The company operates 32 manufacturing facilities across India, Germany, and Austria, with innovation centres in both countries and a presence in over 80 markets.
Its focus on certified, sustainable manufacturing and R&D-led product development positions BirlaNu to compete in an increasingly technology-driven construction ecosystem. By integrating Clean Coats’ R&D, coatings technology, and export base, BirlaNu gains a sharper edge in high-performance and specialty materials — segments expected to see rapid growth as India modernises its infrastructure and industrial base.
Industry analysts say that as construction chemicals become a critical differentiator in project durability, efficiency, and sustainability, BirlaNu’s move signals the sector’s gradual consolidation around scale, integration, and innovation.
With this ₹120-cr acquisition, the company is effectively placing a stronger bet on India’s transformation into a quality- and performance-led building economy — and on its own evolution from a diversified manufacturer into a solution provider for modern construction.
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