In an industry where customer experience and operational efficiency often collide, Elemmentz Limitless Living has carved out a distinctive space with its human-first, design-led, and technology-driven approach. Founded in 2015 by chartered accountant Siva Prakash Alluri, the Hyderabad-based company has quickly emerged as a benchmark in India’s modular kitchen and home interiors sector.
Siva’s career began in finance, spanning more than 13 years across India and the Middle
East. What started as number-crunching eventually evolved into a passion for business
strategy and design execution. His vision for Elemmentz Limitless Living goes far beyond
manufacturing kitchens or installing wardrobes—it is about translating aspirations into
functional, aesthetic living spaces. “We’re not just building kitchens,” he says. “We’re
helping families shape the spaces where they’ll make memories for life.”
With a 55,000-sft German-equipped manufacturing facility and an in-house team of over
175 professionals—comprising architects, designers, and project managers—Elemmentz
Limitless Living offers a comprehensive design-build-install service. This turnkey model
ensures quality, consistency, and, most importantly, deep alignment with each
customer’s lifestyle, taste, and budget.
The results speak for themselves: the company boasts a 99% customer satisfaction rate,
rare in India’s fragmented interiors market. “Our clients become our friends,” adds Siva.
“They voluntarily act as brand ambassadors, referring us purely because of the
experience they had.”
Yet, Elemmentz Limitless Living’s growth has not been fuelled by craftsmanship alone. In
recent years, the company has embraced branding and technology as key accelerators.
Siva’s wife, Priya, now leads digital marketing alongside agency partner Pink Hat
Marketing. Their efforts culminated in the Kitchen Brand Campaign Award 2025 – GOLD
at the India Kitchen Congress Awards—a first for the company and a defining milestone
in its brand journey.
Watch Siva’s 12 minute conversation here.
On the technology front, Elemmentz Limitless Living has transformed its processes by
adopting advanced design software and partnering with NAADI. From showroom
consultations to immersive 3D walkthroughs and on-site installations, every customer
touchpoint is now seamlessly integrated. Entire kitchens can be designed, detailed,
approved, and manufactured in as little as seven days.
“Speed is the new currency,” Siva explains. “People want quality and customisation, but
they want it now. Technology helps us deliver that.” The company’s win of the SILVER in
Tech Enablement in Kitchen Design & Sale Award 2025 underscores this commitment.
As Elemmentz Limitless Living gears up to expand its presence across India with more
experience centres, its story stands as proof that emotional design, operational
discipline, and smart technology not only coexist but can thrive together. More than
awards and recognition, its success reflects a business built on values, driven by
innovation, and dedicated to customer-led design.
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