Hafele expands in north India with Ananta Studio in Noida, its latest premium appliances studio which has come up in Sector 104. Strategically located near Starling Mall, the 1,650 sft studio marks a milestone in Häfele’s bid to cater to the growing demand for luxury home and kitchen appliances in the Delhi-NCR region.
This push comes at a time when the Uttar Pradesh government has cleared draft common building bylaws for Noida, Greater Noida, and YEIDA. The proposed regulations remove height restrictions on buildings (except in aviation-regulated zones) and relax setback and coverage norms. Urban planners expect these changes to accelerate large-scale residential and commercial development in NCR. For brands like Häfele, such reforms create fertile ground to collaborate with developers and designers, reinforcing Noida’s emergence as a strategic hub for premium home and kitchen solutions.
Hub for Luxury Living
As Häfele expands in north India, the company is leveraging Noida’s rapid urban growth and affluent consumer base. Ananta is designed as an immersive platform where homeowners, architects, interior designers, and developers can engage with Häfele’s comprehensive portfolio. The studio showcases both small domestic appliances and the brand’s full range of premium products, including hobs, cooker hoods, ovens, dishwashers and washing machines.
According to the company, what sets the space apart are its fully functional, real-life kitchen settings. These allow visitors to not only view but also interact with products, experiencing how they blend into contemporary homes. This experiential approach highlights how Häfele expands in north India not just through physical presence but also
through deeper customer engagement.
The inauguration of Ananta was attended by Häfele South Asia’s managing director Frank Schloeder, along with senior executives and partners. Speaking at the event, Schloeder said:
“The launch of our appliances studio – Ananta – in Noida reflects Häfele’s commitment to bringing innovative, high-performance home solutions closer to our customers. Through this studio, we aim to inspire modern living while setting new benchmarks in customer experience and product excellence.”
Schloeder’s comments underline the company’s strategy to move beyond distribution into creating experiential spaces that connect directly with evolving consumer aspirations.
Complete Interior Solutions Provider
Since entering India in 2003, Häfele has grown into a holistic provider of interior solutions. Its portfolio extends from architectural hardware and furniture fittings to lighting, surfaces, and sanitary solutions. The company operates multiple design showrooms across India, positioning them as one-stop destinations for interior design services and technical expertise.
With Ananta, Häfele deepens its north India presence, reinforcing its leadership in the premium appliances segment. The studio not only serves retail customers but also aims to engage the professional design community and real estate developers, reflecting the brand’s B2B and B2C strategy. As Häfele expands in north India, this dual approach is expected to strengthen its influence across both consumer and professional markets.
Accessibility and Services
The new appliances studio is open seven days a week, from 11:00 am to 8:30 pm, and invites customers to experience firsthand what modern, functional luxury kitchens can look like. Häfele also extends nationwide customer support through its service helpline, WhatsApp assistance, and email-based care, ensuring buyers benefit from reliable after- sales service – a critical differentiator in the premium appliance market.
The launch of Ananta in Noida underscores how Häfele expands in north India at a time when policy reforms are reshaping the urban landscape. By creating an experiential destination that merges technology, design, and customer engagement — and by aligning with regulatory changes that support high-rise, high-quality urban growth — Häfele is setting a template for how global brands can scale within India’s booming residential and commercial interiors ecosystem.
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