This masterclass takes attendees through a deep dive into the process of ideation and designing kitchen experience centres.
Experience centres are the new retail format that brands are investing in to come up and close with their customers.
Customer-centricity, co-creation, storytelling and community building are the key considerations for conceptualising and designing these interactive retail spaces.
The objective of this masterclass is to enable design professionals to understand the strategies for creating experience centres using customer-centric design and engagement techniques.
Target Group (TG)
- Interior designers
- Design consultants
- Retail design consultants
- Brand custodians/managers
Methodology
- Presentation
- Case study
- Practical exercises
Duration
1 hour
Faculty
Surender Gnanaolivu, RDI
Chief Strategy and Development, 4Dimensions retail design
linkedin.com/in/surender-gnanaolivu-rdi-6b22891a
Juhi Santani, RDI
Principal Designer & Founding Partner, Retale Design Solutions
linkedin.com/in/juhisantani
Venue, Date & Time
HARMONY, Taj Yeshwantpur – April 4, 2025, 1.30 pm – 5.30 pm