Bringing Behavioural Design and Cultural Storytelling to Indian Kitchen Design
In India, cooking is an emotion. Kitchens are sanctum sanctorum – a cultural showcase for many, a place of worship for some, and a creative studio for everyone. Every kitchen is as unique as the people who use it. No two people use the kitchen similarly. They have different needs and serve various purposes. It differs with individual needs, preferences, philosophies, motivations, behaviours, and cultural and lifestyle influences.
In the era of mass urban migration and culture-agnostic consumerism, how can we celebrate the culture of cooking and preserve the craft of kitchen design?
This masterclass focuses on the people and culture-centricity of kitchen design, bringing the craft back to the modular and human to the industrial.
The session focuses on the ABC – Activities, Behaviors & Cultures – of kitchen design and discusses the growing importance it has in modern urban consumer sensibilities.
In the short session, we attempt to establish the need, introduce the idea, and guide architects and interior designers to bring Behavioural Design and Cultural Storytelling into their design solutions.
Why is it Relevant?
In the era of modular kitchens and catalogued creative solutions, the architect and designer bring in very little value addition. The idea behind this session is to bring genuine value for designers (influencers), and a competitive edge for solution providers (design & build services).
Key Takeaways
- Soft, deep study of the home design customers
- Develop nuanced creative briefs for kitchen designs
- Behavioural design interventions for kitchen
- Value-added design opportunities
- Cultural understanding as a service
Target Audience
- Architects & Interior Designers
- Design & Build Service Providers
- Modular Kitchen Product Designers
Methodology
- Presentation
- Interaction
- Light Exercises
Duration
1 hour
Faculty
Manu Neelakandhan
Director, IdeaCulture India
https://www.linkedin.com/in/manuneel/
Venue, Date & Time
India Kitchen Congress, Taj Yeshwantpur – April 4, 2025, 1.30 pm – 5.30 pm