India’s home interiors and kitchen market is reordering itself. As e-commerce, quick commerce and brick-and-mortar collide, the winning stores are no longer showrooms; they’re stages. Rethinking Retail: FRDC’s playbook for stores that make people feel something has been helping build those stages for nearly two decades. FRDC (Future Research Design Company) is a retail and experience design firm led by architect-designer Sanjay Agarwal.
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