The TVC will be aired in all English-language General Entertainment Channels (GEC) and news channels.

Lixil India has launched the first television campaign for its plumbing specialist brand American Standard in the country. The TVC will be aired in all English-language General Entertainment Channels (GEC) and news channels.

Watch Video: https://www.youtube.com/watch?v=__bEsRnPVAY&feature=youtu.be

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The company is also expected to roll out the campaign in the digital space. The TVC is designed by FromHereOn. Lixil India is an Indian arm of Tokyo-headquartered global housing and building leader Lixil Group Corporation.