Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion (estimated RM56 billion) and employed 56,000 people around the world. With the view to focus on the modular kitchen industry, Electrolux partners with India Kitchen Congress 2024.
All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience.
It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal.
Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations. That’s what we mean when we say “Thinking of You”.
At Electrolux, we combine local insights and global expertise to bring unique solutions for India. Ranging from frontload washing machines and dryers that allow you to spend more time with your family and less time on your laundry; steam ovens, induction hobs and microwaves that cater to any culinary choice; to refrigerators that make an impact on your energy consumption and the environment.
