This masterclass delves into the essential strategies, tools, and techniques required by interior designers to sell their design services successfully.
From building client relationships and generating quality leads to closing deals and managing client satisfaction throughout the entire design process, this session equips designers with the knowledge to boost their sales and grow their business.
Participants will gain insights into understanding client needs, managing budgets, handling objections, and navigating professional negotiations.
This masterclass also explains how to build long-term client relationships for future projects and effectively manage the post-project phase for gaining referrals and retention.
The program will provide practical, actionable tools and templates that designers can immediately apply to streamline their sales process, close more projects, and ultimately increase profitability. Through case studies, role plays, and hands-on activities, attendees will learn how to position themselves as trusted consultants rather than salespeople, ensuring clients’ needs are met while achieving business success.
Target Audience
This masterclass is ideal for:
- Interior designers (freelancers and those working in design firms)
- Aspiring interior designers looking to build their client base
- Design consultants aiming to refine their sales approach
- Design professionals wanting to expand their business by mastering client relationship management and sales
Methodology
The session will be highly interactive and structured, with a combination of:
- Presentation: A structured presentation introducing each sales stage from lead generation to post-project follow-up, with supporting visuals.
- Case Studies: Real-life scenarios to analyse and discuss practical applications in sales strategies.
- Role-Playing: Participants will engage in mock client meetings to practice effective communication, active listening, and handling objections.
- Tools & Templates: Introduction of useful sales aids such as lead qualification checklists, client persona templates, design presentation formats, and client feedback forms.
- Q&A Sessions: Open forum for attendees to ask questions and discuss personal challenges with expert guidance.
- Group Discussions: Collaborative exploration of ideas and strategies for building trust, positioning oneself as a design consultant, and overcoming common sales obstacles.
Duration
1 hour
Faculty
Gopal Dwivedi, Chief of Design – Global (Livspace)
https://www.linkedin.com/in/gopaldwivedi/
Venue, Date & Time
HARMONY, Taj Yeshwantpur – April 4, 2025, 1.30 pm – 5.30 pm