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Sirca Paints India Enters Wall Paint Segment

Delhi-based Sirca Paints India Ltd has forayed into the wall paint segment and has introduced a range of wall paints for interior as well as exterior use. According to the company, the entry into the wall paints segment has been dictated by the industry needs and that its research and development team worked tirelessly to come up with products that meet the consumer needs. Prior to its entry into the wall paint segment, Sirca’s domain was primarily the wood coating segment focusing on wood, metal and glass coatings.

“Under the wall paint category, we have launched multiple emulsions which are in matt, gloss, weatherproof. The range includes emulsion both for interior as well for exterior use. The product is available at the national level at all leading emulsion stores apart from exclusive Sirca Mansion,” said Sanjay Agarwal, managing director of the company. He added that the company is always in the move to launch new and innovative products for the customer. “We make use of latest application techniques, meet the international standards and set trends for the Indian market,” he said.

To begin with, Sirca Paints India is offering a luxury range of wall paints namely Amore for a gloss finish, Fresco for matt finish – these are ideal for interior use; Tulip for a gloss finish and Rossa for an acrylic finish, which are ideal for the exterior use. According to the company, the range also includes double face inclusion which can be used both on interior and exterior to provide a smooth finish with an elegant appeal.

The company’s press communiqué states that all of Sirca’s exterior emulsions are a weatherproof emulsion, non-toxic, not flammable and harmless to health and environment. “They are characterized by outstanding pervasion and hiding level that consolidates the wall by giving even shade to the surface while limiting and balancing the absorbance over the whole surface,” it stated.

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