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EXCELLENCE HUB

How Indian Customers Are Redefining Experience Centres

The last 15 years have brought a pivotal shift in India’s interior design and build industry. The rise of real-tech startups has redefined how...

In Kitchen Retail, The Story Makes All The Difference!

Ashateet Saran, founder of SA Studio and a jury member for the IKC Awards 2025, shares his personal take on why in kitchen retail,...

The New Language of Visual Merchandising

The way we shop for kitchens and cookware has transformed completely, and our behaviour as customers is driven by the new language of visual...

Visual Merchandising in Kitchen Retail is Transforming Selling

Visual merchandising in kitchen retail is transforming how modern kitchen stores engage customers—no longer selling products, but narrating aspirational lifestyles. Surender Gnanaolivu Walk past a bustling...

How Sustainable Materials Are Changing Interiors

This article explores how sustainable materials are changing interiors and shaping the future of homes and workspaces. How Sustainable Materials Are Changing Interiors is...

Creating Retail Experiences That Sell

Creating Retail Experiences That Sell is what drives 4Dimensions Retail Design. Co-founder Nagaraja R explains how design inspires customers and builds brands.With over two...

Rethinking Retail: FRDC’s Playbook for Stores that Make People Feel Something

India’s home interiors and kitchen market is reordering itself. As e-commerce, quick commerce and brick-and-mortar collide, the winning stores are no longer showrooms; they’re...

Sustainability is a Serious Consideration in the Furniture Business

Sustainability is a serious consideration in the furniture business because the tribe of consumers who are concerned about the well-being of the planet is...

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