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Digital Transformation in Retail

Harshavardhan Chauhan, central head of Marketing & Digital Transformation at DLF Shopping Malls, explains that the day is not far when retailers will be able to provide a seamless world to their customers, where they can engage with the brand without having to cross any fractured lines. “For customer-centricity, retailers should focus on the twin aspects of physical and digital engagement,” says Chauhan.

He lists out consumer-centricity, data-driven business decisions and technology innovations as the key trends that will shape the retail space.


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