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Panasonic Bets Big on ‘Complete Home Solutions’

Panasonic Life Solutions India Pvt Ltd, subsidiary of Japanese electronics and electrical equipment juggernaut Panasonic Corporation, is positioning itself as a ‘complete home solutions’ brand in the Indian market. With a marketing pitch of ‘Better Life’, the company is trying to woo customers by offering solutions encompassing all the aspects of living — hygiene to home improvement, comfort to security – in the luxury segment.

“India is a significant market for Panasonic. The country, with its 130 crore population, has the highest millennial count in the world – customers who are searching for innovations to enhance their lifestyles. Therefore our housing business division introduces the latest products into the Indian market within a month of their international launch. Over the last two years, we have already built up an impressive Japanese modular kitchen portfolio in the country, and have established franchises in Bengaluru, Mumbai, Hyderabad, Surat, Ahmedabad, and Jaipur. The portfolio is priced at Rs 8 lakh onwards,” Deepak Sapru, the company’s vice president for housing-design & build told Sourcing Hardware.

According to Sapru, the company is strengthening its housing business by focusing on other spaces as well. “Our biggest investment has been in the modular kitchen space till now; we had set up a double-decker showroom at Indiranagar in Bengaluru last year. We are now boosting our bathroom space by launching hidden hygiene seats this year. We will also launch claddings made of fibre cement in the first quarter of the next calendar year; our materials will arrive in December.”

Informing about Panasonic’s go-to-market strategy for the bath space, Sapru said that the company will appoint sanitaryware dealers in key cities of Mumbai, Delhi, Bengaluru, Pune, Chennai, Hyderabad, and Kolkata. Its target end-users are owners of villas in posh locales, Rs 2 crore-plus apartments, as well as of commercial and hospital spaces. “We want to be in the top 45 cities in the next three years,” Sapru averred.


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