Somany Impresa Group, owner of the iconic Hindware brand, has invested ₹6 crore in Mad Over Buildings through its corporate venture capital arm Tattva. Mad Over Buildings (MOD) is a fintech-enabled B2B e-commerce platform for building materials.
The Somany Impresa Group investment in Mad Over Buildings represents more than a financial partnership—it is a strategic alignment aimed at embedding technology and financial innovation into Hindware’s nationwide network of dealers, contractors, and design influencers.
The company further informs that through this collaboration, MOB gains access to Hindware’s extensive distribution footprint, while Tattva strengthens its mission to drive digital transformation across India’s Built Environment economy.
MOB’s fintech-led platform—anchored by what it calls India’s first line of credit for the construction and interiors industry—addresses long-standing liquidity and financing constraints faced by small and mid-sized channel partners, helping them procure faster, manage cash flow efficiently, and deliver projects with quicker turnaround.
“MOB’s approach to digitising the supply chain, coupled with its innovative financing solutions, perfectly aligns with our objective of fostering technology advancements that drive efficiency and unlock new growth avenues across Hindware Limited,” says Shashvat Somany, founder of Tattva and Group Strategy Head, Somany Impresa Group. “The Somany Impresa Group investment in Mad Over Buildings is not just about supporting a promising startup—it is a strategic step in building digital linkages that empower our vast dealer and influencer ecosystem nationwide.”
Tapping India’s Trillion-Dollar Opportunity
Somany says that India’s construction and interiors industry—valued at over US$1 trillion—employs nearly 70 million people, with materials accounting for about 70% of total project finance. “Despite its size, the sector’s digital adoption remains minimal, estimated at less than 2%. MOB aims to bridge this gap by creating a unified, tech-enabled procurement and financing ecosystem that connects manufacturers, contractors, retailers, and architects.”
Founded by Vivek Kumar, MOB operates as an on-demand construction and interiors material marketplace, offering same-day delivery, transparent pricing, and a single point of contact for quality, invoicing, and after-sales service.
“With Hindware’s ₹6 crore investment through Tattva, we have doubled down on our vision to digitise India’s US$200 billion materials market,” says Kumar. “As India’s first line of credit and escrow-backed marketplace for construction and interior materials, MOB is unifying civil, sustainable, and interior categories under one transparent platform. Our goal is to help contractors, designers, and retailers manage procurement, credit, and delivery seamlessly—transforming how India builds.”
He adds, “The Somany Impresa Group investment in Mad Over Buildings marks India’s inflection point in construction tech, where capital, technology, and trust converge to create exponential value over the next decade.”
Empowering Channel Partners, Contractors, and Designers
MOB’s solution is expected to directly empower Hindware’s channel partners, contractors, and design professionals by providing accessible credit for procurement and enabling faster project completion. Its line of credit model allowed dealers and contractors to purchase materials without upfront payment, while its escrow-backed payment system ensures transparency and reliability for suppliers.
Sriharsha Bandaluppi, head of Tattva, observes that MOB’s model has expanded inclusion in the building materials ecosystem. “Their industry-first line of credit for secondary and tertiary sales is going to be a game-changer. It will directly support Hindware’s distributors and design partners by improving their access to financing and accelerating transaction cycles, while simultaneously extending MOB’s market reach.”
Strengthening Hindware’s Nationwide Network
The Somany Impresa Group investment in Mad Over Buildings is part of a broader strategy to integrate technology and financing innovation within Hindware’s ecosystem. By digitising procurement, finance, and last-mile delivery, Tattva wants to enable its thousands of partners—dealers, fabricators, designers, and installers—to operate more efficiently and profitably.
For Somany Impresa Group, the move positions Hindware at the intersection of manufacturing excellence and digital innovation. By engaging with startups like MOB, the group is strengthening its positioning as a connected, data-driven organisation with a value chain that spans design, logistics, retail, and service.
Tattva’s Expanding Portfolio
Tattva, the venture arm of Somany Impresa Group, invests in early-stage ventures across deep-tech manufacturing, enterprise SaaS, clean technologies, and next-generation e-commerce. Beyond capital, it provides strategic guidance, operational expertise, and access to real-world industrial ecosystems. The Sanskrit word Tattva—meaning ‘essence’ or ‘fundamental truth’—captures its philosophy of nurturing innovation rooted in integrity, excellence, and progress.
By backing ventures like MOB, Tattva is bridging India’s industrial legacy with its digital future—creating synergies between established industry leaders and agile startups to accelerate the evolution of India’s Built Environment economy.
ALSO READ