“Our Strategy is to Create Functional Awareness in This Category”
It’s been a year since HSIL forayed into the air purifier space with the launch of Moonbow, and president & chief of consumer business Rakesh Kaul, is already targeting a 12-13% share of the growing market. He shared with Sourcing Hardware the market scenario, the company’s distribution strategy and much more… By Gyanendra Kumar Kashyap