Furniture solutions major REHAU is expanding its retail network in India in its quest to transform into a B2C player. Accordingly, there are going to be many more products in the pipeline for end customers, and a surge of channel partner opportunities. Bhavana Bindra, managing director for REHAU South Asia, talks about the transformation and
The connected world has transformed home improvement retail like never before, and one need not look far for reasons. First, technology has enabled customers to seek solutions rather than just products, thereby compelling retailers to solutionise their offerings. And second, it has enabled retailers to get a unified view of customers, and vice versa. Welcome to
Bathroom fittings major Roca Bathroom Products has become a case study in crisis management. ‘Leadership – Roca Parryware Navigates the Pandemic’ shows how the company’s leadership navigated the crisis with grit and eventually rebounded. Surviving the Pandemic When the Indian government announced a nationwide lockdown on March 23, 2020, the Roca India management was ready.