We have been in the retailing business for over 14 years now. In the kitchen space, as a franchise, we are associated with the premium brands Nolte and Dada Armani. Before entering the kitchen business we were dealing in bathrooms, and that’s when we saw the opportunity to diversify. Today, thanks to the growth in
We started as a manufacturer of kitchen hardware in 1996, and in the year 2000 diversified into the distribution of appliances, modular kitchens and hardware. One of the primary reasons for our diversification into the modular kitchen segment was the realisation that the value of overall hardware was relatively less when compared to that of
The outlook for the Indian modular kitchen industry is upbeat. With changing lifestyles, modular kitchens are no longer seen as a commodity; instead, they are a necessity. Now modular kitchens are a standard fixture in apartments. Further, with the pace of residential realty picking up and with the focus on affordable housing, opportunities are only
Hettich India’s chief A K Goel is a keen observer of trends and market dynamics. He believes that the role of design professionals in today’s increasingly personalised economy is going to become more critical than ever. More significantly, it is the business model of furniture and kitchen manufacturers that is going to be affected In
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