Thursday, April 18, 2024
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Asian Paints Introduces ‘Signature Look’

‘Signature Look’ has been curated by Asian Paints décor consultants, and seeks to help consumers personalise their memories

Asian Paints, India’s leading paint company, has introduced the ‘Signature Look’- a décor look carefully curated by the company’s décor consultants.According to the company, the ‘Signature Décor’ Solutions service makes it easy forhomemakers to paint their memories and stories onto walls. “It allows homemakers to co-create intricately designed personalised spaces, where every décor accessory, furnishing and detail accentuates the mood of the room, using the walls as the perfect canvas to bring travel experiences to life!,” the company notes in its release. The customers can choose from the many pre-designed artworks on offer, paint their bucket lists on their walls, and get customised décor recommendations from their Signature décor consultants.

Speaking on the launch, Rashi Bhartia, marketing executive-retailing, Asian Paints Ltd said, “Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special, where every nook and corner must mean something. And so it is our endeavour to help our consumers do just that!” It is with great pride that the company has launched ‘Signature Look’ for consumers this season, he said, adding that the new décor will give the customers’travel experiences and ideas a visual representation. “Each décor style has been carefully researched and customised in a way that is sure to make their memories permanent in the most personalised way possible,” he remarked.

One such ‘Signature Look’ that has been designed integrates the cultural influence of Portugal on the Indian state of Goa. The company explains that the effortless integration of these two seemingly contrasting cultures has lent uniqueness to the Goan culture that cannot be found anywhere else in the sub-continent. The resulting décor uses laid back chairs and earthen toned walls to imitate the beach shacks whereas the accessories echo the fluidity and tranquillity of the sea. The space embodies the essence of Goan culture and creates an environment one would love to come home to every day.

To this end the paints major will be organising events at its Colour stores, wherecustomers can walk in to browse through the offering of designs and textures or collaborate with in-store experts. “The Colour store experience is about igniting inspiration and fuelling creativity. Just walk into a room set to feel various textures, view finishes for surfaces ranging from walls to wood, enjoy a tête-à- tête with celebrated designers and find your pick of the hottest interior trends,” said the release. According to the company, the stores will organise DIY workshops, expert talks, in-store contests and competitions and consultations with India’s finest designers, throughout the year.

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