Extending its product range, bathroom accessories manufacturer Transel Impex has announced the introduction of a range of new finishes. The company, which manufactures under the Auhna brand, at present offers products in chrome, brushed, mirror, 24K gold and copper finishes.
“We will be offering selective ranges in black chrome, satin nickel, polished brass, and brushed brass now,” shared Raghav Sehgal, the company’s managing director. “We are the first brand in India to offer such a wide variety of finishes in bathroom accessories segment,” he said. Sehgal is confident that with the addition of new finishes Auhna will have an edge over competitors. He believes the new finishes will attract end users, architects, and designers alike.
Sharing how the company will promote the new finishes, Sehgal said, “Auhna will use a mix of offline and online channels to promote the new finishes”. He added that the company has set aggressive goals towards marketing. “We have plans in place to add 70-80 new dealers to our existing channel network. We will also be appointing 7-10 new distributors on pan-India basis to improve fulfillment”.
“Our products have already caught attention and have received positive response from the market,” said Mehak Sehgal, product head of Auhna. Speaking about future plans, she informed, “Besides introducing new finishes, the company plans to add new product ranges and composite products to widen its product portfolio”. On the company’s outlook going forward, Raghav Sehgal, said, “Looking at the market response we have received so far, we are positive that Auhna will become a national player in bathroom accessories segment in coming years.” ')}
