Germany–-based GERA Leuchten, a specialist that develops innovative furniture concepts in combination with lighting technology, completed a successful participation at the recently concluded Interzum in Cologne. Interzum is the world’s leading trade fair for furniture component supplies; it was held during 16-19 May.
Hening Pölitz, CEO, GERA Leuchten, was very satisfied with how the trade fair went. “We were able to welcome nearly all our customers to our stand and interest many visitors from all over the world in our products,” he shared. Apart from the high level of quality, it was the clear design of the lamps and light systems in particular that engendered enthusiasm, he added. “Many customers felt reminded of Italian design. We were pleased to hear that, of course. Italy, after all, still sets the standard when it comes to the design of furniture and furniture accessories,” said Pölitz.
When it came to design, GERA Leuchten’s new light system LS2P3, in particular, received thoroughly positive feedback. “With its delicate and timeless visual appearance, the light system enables a high degree of versatility. It can be used as an under-unit light or wall light; is available in different lengths and colours; can be equipped with sockets or additional accessories for mounting and – when it is used as a wall light – stands out due to its dual support and light functions,” the company’s release highlights. “In addition, the new spotlights, in particular, were well received by many kitchen manufacturers. Anyone wishing to generate high light quality and a harmonious room/light climate can now use GERA Leuchten’s first spotlight solution, which can be remote-controlled in groups by means of GERA white adaptation,” added Pölitz .
“Our new products subscribe to GERA’s basic concept; it is not the lamp itself, but the light that it produces that is the aim of our design endeavours. We want to enable our customers to increase the cosy feel of their furniture products”, said Thomas Ritt, product manager and designer at GERA Leuchten. “We showed how the light result could even be used to design spaces – and the effect also formed the link between product presentation and the colour concept of our stand design,” he added. ')}