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Global Brands Showcase at IKC

Blaupunkt and Cosentino make an exciting entry into the Indian market by partnering with Hettich

For any brand, being present at the right time amidst the right set of influencers is an ideal situation. The seventh edition of India Kitchen Congress proved to be just the right platform for two global brands to share their vision for India.

With over 250 members of the kitchen and cabinetry industry in attendance, German built-in appliances brand Blaupunkt and Spain’s surfaces major Cosentino Group introduced their products and shared their branding and marketing strategies for the Indian market.

Olaf Thuleweit, managing director of Blaupunkt’s major domestic appliances division, shared insights about the development of home appliances, and how Blaupunkt’s offerings were ideal for the kitchen of the future. Introducing the built-in range – microwaves, dishwashers, warmer drawers, hoods, etc. – Thuleweit remarked that Blaupunkt’s success story began with the car radio and is now being carried forward with built-in appliances. He said that the brand is being positioned in the premium segment and that the strategic tie-up with Hettich for a B2B approach would be the key to success.

Jose Navio Oliver, export area manager for India for Cosentino Group, introduced the Silestone brand and spoke passionately about the evolution of quartz surfaces. Explaining the features of Silestone, Oliver pointed out that the product is resistant to stain, acid and scratching. He added that Silestone, with a 25-year warranty, is a low maintenance product as customers can clean it with regular soap and water.

The products of these two brands will be available in the Indian market through an exclusive partnership with Hettich.

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