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South India is Next Focus for Goodmen

New Delhi-based Goodmen Industries is keen to expand its retail presence in south India. The company markets toilet tank fittings under the Orange brand, and already has over 200 dealers.

“We are primarily an OEM supplier to sanitaryware majors across India. However, we have sizeable retail presence too, and we want to increase our footprint. Our market presence in north India is very strong, but when it comes to south we are not sufficiently visible. This year we have planned to focus our retail expansion on the southern markets,” informs Shiv Abhinav (, managing director of the company.

   “We see a lot of growth opportunities in south India,” Abhinav states, adding that Orange by virtue of its quality will emerge as a key player. The uniqueness’ of Orange toilet fittings, he says, is that they work well in hard water.
Abhinav shares that the company is also expanding its portfolio to eventually become a one-stop-solution provider. “As of now we provide to our customers’, who are majors in the sanitaryware industry across India, one-piece and two-piece toilet fittings under the Orange brand. We have a production facility at Morbi in Gujarat for these fittings where we manufacture over 50,000 pieces a month. Recently we have set up a state-of-the-art seat cover unit also. We have invested over Rs 2 crore on this infrastructure and will be spending more once we reach optimum capacity utilisation.” ')}


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