Furniture fittings major Blum India has strengthened its footprint in Uttar Pradesh with the opening of a new Blum Experience Centre – Elika by Ajanta Agencies – in Kanpur. The facility offers trade professionals and homeowners an opportunity to explore premium fittings and motion technologies designed to enhance the quality and comfort of living spaces.
“Homeowners today are looking beyond looks – they want convenience, durability, and seamless motion in their furniture,” said Nadeem Patni, managing director, Blum India. “We
have studied the aspirations of customers in Kanpur and see a strong demand for high-
quality modular fittings. Our partnership with Ajanta Agencies has helped us bring a
worldclass experience centre to this evolving market.”
Located in Ashok Nagar, Kanpur, the Blum Experience Centre showcases a complete range
of Blum innovations, including LEGRABOX drawer systems, SERVO-DRIVE motion
technologies, and space-optimising solutions such as SPACE STEP and SPACE TOWER. These products enable smooth, ergonomic and durable furniture designs for kitchens, wardrobes and living areas.
According to Manish Jhawar of Ajanta Agencies, the timing is ideal. “The Kanpur market has matured and customers are actively seeking premium modular furniture solutions. With the Blum Experience Centre, residents can now access global-standard fittings locally,” he said.
His partner Pravir Jhawar added that the centre also aims to serve as a collaborative
platform for designers and architects. “We want this to be more than a display space — it’s
a hub where professionals and homeowners can discuss ideas, explore prototypes and plan
better furniture solutions,” he noted.
Blum, headquartered in Austria, is a leading manufacturer of lift, hinge, pull-out, and pocket systems, as well as motion technologies. The company operates eight plants in Vorarlberg and additional production sites in the USA, Brazil, Poland and China, supplying fittings to over 120 markets worldwide through 34 subsidiaries and representative offices.
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