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Cera Enters Water Heater Segment: Launches Viva Instant, Storage Range

Sanitaryware major Cera has forayed into water heating solutions segment with the launch of Viva range of instant and storage water heaters.

“The market for water heaters in India is growing at an annual rate of 15%, estimated market size will be close to Rs 2,500 crores and at Cera we aim to capture 10% of the organised electric water heater market within a year by using the strength of our brand and distribution channel,” Atul Sanghvi, the company’s executive director has said. “The organised sector constitutes 60% of the market, of which 70% is electric water heaters,” he added.

Cera, the leader in Indian sanitaryware, is synonymous with breakthrough innovations, quality solutions, and complete customer satisfaction.  Cera’s products are a testimony to its commitment towards understanding the customer’s needs. This drives every innovation, while Cera’s products continue to deliver efficiency and eco-friendly benefits.

According to Sanghvi, the company’s Viva water heaters feature “most advanced” technology infused with Italian styling matches bathroom of every décor, compact in size saves space, thermostat and auto cut-off save time and gives safety.  They are further “enhanced” with state-of-art materials to extend lifespan and a range of other safety functions. “All this combined makes Cera Viva water heaters premium and preferred consumer choice.”

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