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EQUUS Enterprises LLP

Statement of purpose:
We offer EQUUS Enterprises Dealerships / Distributorships to interested channel partners in unrepresented areas.
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Company achievements
EQUUS, though a new entrant in kitchen appliance business, has created a niche in the market through its trustworthy policies, aggressive marketing and professional marketing practices. Its USP is ‘Ahead of Times’. It aims to introduce newer imported products in India which improve living quality.

Going by this policy, in a short span, it has revived the market for Insinkerator Food Waste Disposer in India, which is manufactured in USA by Emerson, a Fortune 500 company. In about one year’s time, it has created a wide dealer network in Gujarat and created unprecedented awareness in the market which otherwise has been missing.

Similarly, EQUUS has successfully tied up with Purepro USA Corp, USA to market pan-India one of the most advanced water purifier systems. For the same, EQUUS is now seeking tie up with channel partners – dealers & distributors – in important cities of India.

Our company details
Company name: EQUUS Enterprises LLP
Year of establishment: 2016
Head office address: B-302, Shilp Aaron, Tower-B, Sindhu Bhavan Road, Bodakdev, Ahmedabad-380054, INDIA
Landline: +91 (079) 2970 1179
Branch offices (mention states): NA
Plant location (mention states):NA
Annual turnover (Rs crore): Rs 5.0 crore (approx.)
Company certifications: LLP, incorporated on 25th October 2016

Contact details for discussing channel partnerships
Contact person: Girish Gajjar
Designation: Director
Location (city): Ahmedabad


Our product categories:
Water Purifiers, Ionizers, 3-In-1 Faucets, Hot & Cold Water Dispensers, Food Waste Disposers


Product certifications:
1. Member, Water Quality Association, World Assembly Division
2. Member, Water Quality Association


Your existing channel network
Number of multi-brand dealers: 45
Location of multi-brand dealers (mention states): Gujarat
Location of company-owned warehouses (mention states): Ahmedabad

Channel partnership offer details

EQUUS Enterprises Dealership (exclusive)
Numbers of be appointed in next 12 months: About 50
State(s): Gujarat, Maharashtra, Karnataka, Andhra Pradesh, Tamilnadu, Delhi NCR etc.
City(s): Ahmedabad, Surat, Rajkot, Vadodara, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Coimbatore, Kochi, Delhi NCR.
Product(s): EQUUS Water Purifiers, Ionizers, 3-In-1 Faucets, Hot & Cold Water Dispensers

EQUUS Enterprises Dealership (multi-brand)
Numbers of be appointed in next 12 months: About 50
State(s): Gujarat, Maharashtra, Andhra Pradesh, Karnataka, Delhi NCR
City(s): Surat, Rajkot, Vadodara, Ahmedabad, Pune, Mumbai, Hyderabad, Bengaluru, Kochi, Coimbatore, Delhi.
Product(s): EQUUS water purifiers, ionizers, 3-in-1 faucets, hot & cold water dispensers, Food Waste Disposers

EQUUS Enterprises Distributorship
Numbers of be appointed in next 12 months: 5
State(s): Maharashtra, Andhra Pradesh, Karnataka, Delhi NCR
City(s): Pune, Hyderabad, Bengaluru, Delhi
Product(s): EQUUS water purifiers, ionizers, 3-in-1 faucets, hot & cold water dispensers (all imported through Purepro USA Corp, USA)

Channel partner qualification

  • Size of shop/office of applicant should be (sft/sqm): Premium kitchen outlets
  • Location of the shop/office should be (in market/mall/main road/floor, etc.): Market
  • Size of warehouse of applicant should be (sft/sqm): no preference
  • Location of the warehouse should be: In city where outlet is located
  • Applicant should have these numbers of employees: at least one dedicated sales executive
  • Product categories that applicant should already be marketing: Premium kitchen appliances including kitchen sinks
  • Applicant should not be marketing these brands: KENT, Aqua Guard, Pure It etc.
  • Applicant should preferably be marketing these brands: Hafele, Tiara etc.
  • Education/certification/skill that owner or key team member should have: Conversant with water purification technology, technical expertise to handle customer complaints
  • Applicant will be required to make a security deposit of (Rs): Negotiable
  • Applicant will have to invest in special interior decoration/fitment of shop/office/warehouse(if yes, give details): To provide display space and promotion space
  • Applicant should have delivery vehicle (if yes, describe vehicle type, numbers): no preference
  • Other qualifications: At least 5 years in retail business of premium kitchen appliances; knowledge of water purifier systems

Partnership support

  • Product brochures free of cost : Yes
  • Samples (free of cost/at discounted price): At discounted price
  • Cost sharing in showroom interiors: On case to case basis where required
  • Point of sale branding material free of cost: Mostly yes
  • Local event participation: On merits
  • Cost sharing in local event participation: On merits
  • Cost sharing in local publicity: To be decided in consultations on case to case basis
  • Credit in local project orders: No
  • Turnover incentive: Will consider if required
  • Incentive tours: Yes
  • Factory visit: Not applicable
  • Training of partner staff: Yes
  • Service support: To be created locally; technical guidance from head office
  • Goods return policy displayed at outlet: To be worked out
  • Toll-free number for customer support: To be arranged
  • Other support: We are open to provide customized support rather than generalized support to every dealer, depending on local conditions and market environment, in order to make a win-win situation for dealer and company

Other information about your partnership offer
EQUUS will match the dealership appointment terms that are prevailing in the market

Statement of purpose
We invite inquiries for dealership and distributorship in Indian cities like Ahmedabad, Surat, Rajkot, Vadodara in Gujarat; Mumbai and Pune in Maharashtra; Hyderabad in Andhra Pradesh; Bengaluru in Karnataka; Chennai and Coimbatore in Tamilnadu; Kochi in Kerala; and Delhi NCR.

Channel partnerships are offered in
All states



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