Tuesday, November 29, 2022
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Godrej Locks Enters Contactless Safety Access Segment

Amidst demand for contactless products triggered by Covid-19 pandemic, homegrown locking solutions major Godrej Locks & Architectural Fittings and Systems has forayed into the contactless product segment. It has launched four new products in the range, including universal brass key, arm-operated door handle and two variants of the foot-operated door opener. The company has unveiled the range exclusively on E-commerce and is retailing on Amazon India. 

“With the outbreak of Covid-19, the world has seen people take proactive measures for better health and hand hygiene. As concerns over the spread of the virus through contact or shared surfaces continue to threaten the world, the segment of contactless products is becoming the preferred choice for people, be it for home or commercial spaces. Hence, looking at this current need of people, we have launched a contactless safety access range offering them a unique solution to go touchless,” Shyam Motwani, the company’s EVP and business head said.

Informing the applications of the new products, he said that Godrej universal brass key ensures that people do not touch any contaminated surface directly with the hands. The product provides a wide range of applications such as to pull door handles in public and private places, press pin pads, open and close bathroom doors, turn on/off electrical switches, carry groceries, among others. The key has antimicrobial properties since brass kills germs and bacteria and avoids spreading of viruses.

“Godrej arm pull handle is an arm-operated door opener that works on any latch-less wood, or metal door. Similarly, Godrej foot pull is a foot-operated door opener that can be used to open any kind of doors. Be it opening washroom door, internal and main residential door, hospital door, office door, commercial spaces or retail stores, both these hands-free solutions ensure one can open doors without touching them with hands. This makes Godrej arm pull handle and foot pull a reliable solution to avoid transmission of germs and bacteria. These products can be installed easily on doors, without the help of a carpenter.”

The company’s universal brass key comes at a price of Rs 299 and arm pull handle and foot pull is available for Rs 499, he added.

“We have opted for an exclusive E-commerce launch as we will be able to reach out to a wider audience across geographies within India. We are confident that these high-grade contactless solutions will ensure the safety and well-being of our customers. Godrej Locks is likely to partner with other E-commerce platforms to make its innovation contactless solutions available for customers,” Motwani also added.

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