Kent RO Systems, a leading player in the RO water purifier category, is keen on broadening its international presence in the next few years. And what better than associating itself with the national team for a major sporting event. In a strategic move, Kent RO has announced that it will be the principal sponsor for the Sri Lanka cricket team for the forthcoming World Cup. According to the company, it has a large number of consumers, in Sri Lanka, besides a great distribution system. The sponsorship is intended to further expand Kent’s presence in Sri Lanka.
Sri Lanka team jersey with KENT logo was released by the president of the Sri Lanka Cricket Board. Underlining the significance of the company’s association with the team, Dr Mahesh Gupta, CMD – Kent RO Systems, said, “We are really excited to be sponsoring Sri Lanka national cricket team in World Cup. World Cup is the most popular format of the game and the highest order of agility, concentration and expert skill of the game.” He added, “Being associated with Sri Lankan cricket team will give a big boost to our consumers in Sri Lanka.”
Kent RO claims to account for 40% of the market share within the segment in India, feels that as a market Sri Lanka offers immense potential for products such as water purifiers. “We have been looking to aggressively expand our business in the region and partnering with dealers and distributors is a significant step in that direction and will be exploring further prospects,” remarked Gupta.