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Long Term Growth Comes When Dealers Become Your Brand Ambassadors: Watertec CEO Baliga

Dealer development is the cornerstone of growth strategies of companies that strive to play the long-term game. Bantwal Ramesh Baliga is one of those few professionals in the domestic bathroom industry to have imbibed this approach, during a career spanning three decades at MNCs and homegrown brands. He is now in the process of implementing this strategy at Watertec, as its CEO.

“…dealer development is not just about selling. We [Watertec] should be able to make them ambassadors of our brand. This means that they should have a strong belief in the brand’s superiority. That will happen only when we give them enough reasons to be proud of our innovation and excellence, fair practices, and most importantly, by putting their interests right at the top.” Baliga revealed his philosophy in Sourcing Hardware’s July-Aug 2019 issue of which he is also the cover personality.

On policy, he said, “Two essential elements of our dealer policy are quick product movement and a decent return on investment. The idea is that all channel partners must be on par, and they should not get into the trap of offering freebies to boost their sales. This approach has deepened our bond with channel partners and kept them with us for more extended periods.”

He added, “I am thrilled to have been given the opportunity to build a robust network at Watertec, and I am sure that we will soon have the finest dealers of the country marketing our products.”


Also read: The Transformation of Watertec


 

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